Founder's Office - AI Copywriter

Please do not apply if ChatGPT taught you copywriting.

One year ago, a brand spending ₹10L/month on Meta needed around 20 ads a month. Today, they need 60.

Not because marketers became stupid. Not because brands suddenly enjoy burning money. But because attention has collapsed. Creative fatigue is faster. Competition is brutal. And the market now rewards speed as much as skill.

Which means agencies have two choices: build systems that help great creatives produce faster, or die slowly while talking about "craft."

At Porcellia, we've realized something uncomfortable. A year ago, our average copywriter was writing 6-8 pieces of copy a day. Today, despite AI, better tools, and better systems, they're still writing 6-8. But the market now demands 3x that output. That gap is the problem we're trying to solve.
And strangely enough, the biggest resistance isn't technical. It's emotional. A lot of copywriters secretly feel that using AI somehow "cheapens" the work — like it makes them less creative, less original, less valuable. We think that's nonsense.



The market does not care how spiritually connected you felt while writing a headline. The market cares whether the ad works.

The copywriters who win over the next 5 years will not be the ones typing the fastest. They'll be the ones who know: • What to say • What not to say • What AI should generate • What AI should never touch • How to turn one insight into 50 high-quality creative variations without losing strategic sharpness

That is who we are looking for. Not an "AI guy." Not a prompt engineer. Not someone who discovered copywriting 8 months ago through Twitter threads and ChatGPT screenshots.

We are looking for a real copywriter — someone who has already spent thousands of hours suffering through the hard part manually. Someone who has written enough bad ads to recognize positive ads instantly. Someone who understands persuasion deeply enough to know when AI is producing brilliance,

📌 AI Copywriter (Bengaluru)
🏢 Porcellia
📍 Bengaluru