Head – Pulses & Agri Products (Wholesale / Private Label / Export / Processing)

Department

Trading / Procurement / Processing / Brand / Supply Chain

Reports To

Managing Director

Role Purpose

The role holder will drive end-to-end strategy, sourcing, trading, processing integration,

brand development, and market expansion across Wholesale, Private Label, and Export

channels. The position ensures profitability, supply continuity, quality compliance, regulatory

adherence, and brand growth, while integrating seamlessly with the processing unit.

Key Responsibilities

Wholesale Business Management
Develop and execute wholesale strategy across distributors, bulk buyers, institutions,

HoReCa, and B2B channels

Drive volume growth, category penetration, and margin optimization
Align procurement and inventory with wholesale demand cycles
Support sales teams with pricing structures, schemes, and trade terms
Manage credit policies and monitor receivables risk
Private Label Development
Lead sourcing and. product development for private label pulses




Collaborate with marketing/design teams on:
Packaging & labelling
Brand positioning
SKU rationalization
Ensure consistency in quality, pricing, and brand standards
Identify opportunities for value-added & differentiated products
Manage contract manufacturing/vendor tie-ups if applicable
Export Business Management
Identify and develop export opportunities across target countries & buyer segments
Manage international buyer relationships and negotiations
Ensure compliance with:
Export regulations
Documentation & certifications
Destination country quality norms
Coordinate with logistics & Custom House Agent for shipment planning
Monitor global commodity price trends and arbitrage opportunities
Procurement & Trading
Lead sourcing from farmers, FPOs, mandis, traders, and processors
Develop seasonal procurement strategies based on:
Demand forecasts
Price trends
Export commitments
Negotiate contracts, volumes, and payment terms
Opti

📌 Head sales – Pulses (India)
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