Whirlpool of India Limited, headquartered in Gurugram, is a leading home appliances company dedicated to enhancing life at home and inspiring generations through its trusted brands. The company operates three state-of-the-art manufacturing facilities in Faridabad, Pune & Puducherry, each reflecting Whirlpool’s commitment to providing best-in-class consumer solutions. Further driving innovation, the company has a Technology & Engineering Center, where India's world-class talent architects the next generation of home innovation. In the 2024-25 fiscal year, Whirlpool of India reported approximately INR 8110 Cr in annual revenue and employed 2193 people. More information is available at www.india.whirlpool.in
The team you will be a part of
This role in summary
The Regional Retail Marketing Manager is responsible for developing and executing trade marketing plans for the Whirlpool Brand Product Portfolio for the region. RRMM will work closely with the Regional Manager, local operations team, corporate team,
outside agencies and other resources that are utilised to bring brand presence and experience to our trade and consumers. The RRMM is also responsible for management of Retail Executives (RE).
Your responsibilities will include
● Secondary sales drive, maintain mix, monthly sell outs from key retail outlets to maximize
share.
● Relationship management with trade, distributors and sales teams to align resources for optimum
utilization
● Capability development of field force to ensure better consumer experience across channels.
● Reviews and hygiene for a large workforce to keep tabs on key input and output areas.
● Designing and execution of Marketing Communications (BTL)
● Current EBOs identification, store creation and business responsibility to set a new channel.
● Maintain VM at 2X of RE outlets in order to have better look & feel even in non RE outlets
● Training & development of DSOs/MT/TP teams through RTs/BRMM
● De