16 Aug
|
Shri Educare
|
Gurugram
16 Aug
Shri Educare
Gurugram
Role : Marketing Communications
Department : Marketing
Reporting To : Marketing Head
Location : Corporate Office, Shri Educare Ltd. / TSRS Moulsari Campus
Employment Type : Full time (5 Days a Week)
Role Purpose:
To lead and execute integrated marketing communication initiatives for Shri Educare Ltd. (SEL) and its partner institutions, with a direct impact on brand positioning, programme awareness, enrolment growth, and institutional visibility. The role is responsible for translating organisational objectives into scalable communication frameworks, campaigns, and outreach strategies while leading training and capacity-building efforts to embed standardised communication practices across teams, and enrolment growth.
Role Scope & Coverage:
- Functional Scope: Marketing Communications, Brand Management, Digital & Social Media, Events, Outreach, Partnerships
- Geographical Scope: Pan-India (across SEL network schools and partner institutions)
- Stakeholders Managed:
- Internal: Marketing Team, 3EP Team, School Leadership, Admissions Teams
- External: Creative agencies,
digital partners, media vendors, event organisers, real estate partners
Key Responsibilities & Deliverabl
1. Programme Marketing & Enrolment Growth (3EP)
- Own and drive integrated communication strategies to improve programme awareness and enrolment funnel metrics.
- Align programme messaging with academic positioning and market demand.
- Deliver high-quality communication assets (website, brochures, videos, on-ground branding).
- Expand multi-channel outreach (digital + on-ground + institutional).
- Plan and execute engagement initiatives (events, info sessions).
- Output Metrics: Admissions Closed, Leads generated, enquiry-to-admission conversion support & campaign ROI
2. Digital Presence & Social Media Management
- Lead SEL’s social media and digital communication strategy.
- Ensure consistent, high-frequency communication across platforms.
- Build institutional credibility through storytelling,
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