Job Overview

The Business Development Executive (BDE) in a hospital plays a pivotal role in driving patient volume, expanding corporate and institutional partnerships, and building referral networks with doctors and healthcare facilities. The role focuses on increasing revenue, improving brand visibility, and driving growth across key medical specialties.

Key Roles & Responsibilities1. Doctor & Clinical Referral Networking
- GPs & Clinic Outreach: Build and maintain strong working relationships with general practitioners, local clinics, nursing homes, and diagnostic centers to drive specialty patient referrals.
- Consultant Engagement: Coordinate with in-house consultants and medical teams to promote specialized treatments (e.g., Cardiology, Oncology, Orthopedics, IVF).

2. Corporate Tie-ups & Institutional Sales (B2B)
- Corporate Partnerships: Pitch to and secure B2B partnerships with corporate firms, educational institutions, and government bodies for employee health check-up packages and empanelment.
- TPAs & Insurance Coordination: Liaise with Third-Party Administrators (TPAs)



and health insurance providers to streamline corporate empanelment and cashless treatment facilities.

3. Community Outreach & Marketing Events
- Health Camps & Seminars: Plan, organize, and execute community health check-up camps, blood donation drives, wellness workshops, and medical CME (Continuing Medical Education) programs.
- Brand Visibility: Collaborate with the marketing team to distribute promotional collateral and increase local awareness of the hospital's services.

4. Market Research & Strategy
- Competitor Analysis: Monitor competitor activities, pricing strategies, and local healthcare demand to identify recent market opportunities.
- Target Achievement: Meet or exceed monthly and quarterly patient acquisition, OPD/IPD conversion, and revenue targets.

5. Patient Conversion & CRM
- Lead Tracking: Maintain accurate records in the Customer Relationship Management (CRM) system r

📌 Business Development Executive (Patna)
🏢 Ashish Joint Replacement Care
📍 Patna