Senior Analyst - Conversion Rate Optimization (CRO)

Location: Bangalore - Work in office 3 days per week

Reports To: Engagement Manager - Conversion Rate Optimization (CRO)

Role Overview

The role requires strong expertise in web analytics, experimentation, customer behavior analysis, journey optimization, funnel analysis, and digital optimization to improve user experience, conversion performance, and business outcomes.

The ideal candidate will leverage quantitative and qualitative insights to identify conversion leaks, develop testing roadmaps, and drive data-backed optimization initiatives across the customer journey.

As part of the Experience Optimization practice, the individual will work closely with CRO Strategists, Engagement Managers, and other Senior Analysts to understand client goals and deliver data-driven optimization solutions.

The ideal candidate should have hands-on experience with analytics platforms, experimentation tools, tag management, and data visualization,



along with the ability to translate data into meaningful business insights and optimization opportunities.

What You'll Be Doing

Web Analytics Implementation
- Ensure proper configuration of client analytics profiles and verify that tracking codes are correctly implemented across websites.
- Troubleshoot analytics implementation issues and tracking discrepancies.
- Analyze digital analytics data using platforms such as GA4 and Adobe Analytics to identify user behavior trends and conversion opportunities.
- Perform page-level, journey-level, and funnel analysis to identify conversion leaks and optimization opportunities.

Behavior Analytics and Experience
- Analyze qualitative user behavior data using platforms such as Hotjar, Mouseflow, Microsoft Clarity, and VWO Insights.
- Interpret heatmaps, session recordings, scroll behavior, click patterns, and engagement signals to identify UX friction.
- Combine quantitative and qualitative insights to develop stronger CRO hypotheses.

Conver

📌 Sr Analyst (Bengaluru)
🏢 Iquanti
📍 Bengaluru