1. Competency- Result Orientation
Definition-
Encourages the team to set challenging yet achievable sales, recruitment and persistency goals (13th and 25th month)

Regularly reviews self and team performance on KPI, incentive targets and provides feedback to help them improve

Recognizes and rewards team members who consistently exceed their sales, recruitment and persistency targets (KPI)

Skillset required-
Planning, Problem Solving, Decision Making, Performance Tracking, Continuous Improvement

1. Competency - Sales Orientation
Definition-
Proactively researches and stays updated on new life insurance products and services

Identifies customer needs and recommends appropriate solutions

Develops strong relationships with existing customers to drive repeat business

Meets or exceeds monthly/quarterly sales targets

Skillset required-
Market Knowledge, Sales Coaching, Negotiation, Opportunity Planning, Pipeline Management

1. Competency- Customer Delight
Definition-

Proactively identifies and addresses customer needs and concerns





Knows customer segments in the locality and develops solid relationships with customers to foster loyalty and trust

Provides product knowledge training to sales team to enhance customer experience

Analyzes customer feedback and implements improvements to processes and services

Skillset required-
Customer Focus, Feedback Use, Service Quality, Relationship Management, Collaboration

1. Competency- Work Ethics
Definition-
Promotes a culture of integrity and ethical behavior within the team

Ensures sales practices comply with relevant laws, regulations, and industry standards

Provides guidance to sales representatives on ethical dilemmas and decision-making

Takes prompt action to address any unethical conduct or misconduct towards brand values

Skillset required-
Integrity, Accountability, Compliance Oversight, Fair Practice, Role Modeling

1. Competency - People and Team Leadership
Definition-
Communicates a clear vision and strategy

📌 RO-Utkarsh Banca- West (Mumbai Suburban)
🏢 Bharti AXA Life Insurance
📍 Mumbai Suburban