Develop and execute multi-platform social media strategies (LinkedIn, X, YouTube, Instagram, Facebook, and others) aligned with business goals and KPIs.

Conduct competitor benchmarking and trend analysis to identify opportunities and stay ahead of the curve. Plan and manage content calendars featuring thought leadership, visual storytelling, short-form videos, reels, and interactive posts.

Oversee content creation including copywriting, graphics, and video production ensuring consistent brand voice and platform-optimized formats. Drive audience growth and engagement through organic initiatives, paid campaigns, influencer collaborations, and community-building efforts.

Manage interactions across channels, fostering meaningful conversations and strengthening brand presence.

Explore recent tools, automation, and AI-driven technologies to streamline workflows and scale social media initiatives.

Work closely with internal teams Design, Marketing, HR to highlight company culture, employee stories, and business achievements.



Provide strategic recommendations to leadership on platform prioritization, audience targeting, and campaign innovation.

Key Responsibilities:
- Develop and implement multi-platform social media strategies across LinkedIn, Twitter (X), YouTube, Instagram, Facebook, and other relevant platforms, ensuring alignment with company business objectives, KPIs, and brand positioning.
- Plan, create, and manage engaging content calendars for all channels with a balanced mix of thought leadership, industry insights, case studies, visual storytelling, short-form videos, reels, and interactive posts.
- Oversee the end-to-end process of content creation, including copywriting, graphics, video production, and publishing, ensuring platform-optimized formats and consistent brand voice.
- Drive targeted audience growth and brand visibility through organic strategies, paid advertising campaigns, influencer collaborations, and community engagement initiatives.
- Monito

📌 Social Media Marketing Manager (India)
🏢 Icatalyft
📍 India