Performance Marketing Manager
Role Overview
The Performance Marketing Manager will own paid user acquisition for Fast TV across all digital channels. The individual will design, execute, and optimize campaigns to drive app installs, trial activations, and paid subscriptions - with sharp accountability for unit economics including CAC, ROAS, and LTV:CAC ratio. A robust working knowledge of the micro drama or short-video content category, and deep hands-on experience with Meta and Google ecosystems, is essential.
Key Responsibilities
1. Paid Acquisition Strategy and Execution
Own full-funnel performance campaigns across Meta (Facebook, Instagram), Google (UAC, Discovery, YouTube), and programmatic DSPs Plan and manage monthly media budgets with clear CAC, ROAS, and subscription conversion targets Develop and test acquisition strategies specific to the micro drama format - leveraging short-clip hooks, cliffhanger thumbnails, and episodic trailers Run structured A/B tests on creatives, audiences, bid strategies, and landing experiences
2. Meta Ecosystem Ownership
Deep hands-on management of Meta Ads Manager: campaign architecture, audience segmentation (custom, lookalike, interest, broad), and campaign-level budget optimisation (CBO/ABO) Build and iterate on creative briefs aligned to Meta creative best practices: Reels, Stories, and Feed placements Leverage Meta Advantage+ Shopping/App campaigns and monitor signal quality via Conversions API (CAPI) integration Track and action Meta pixel events from app_open to npay_display_success and subscription conversion
3. Google and App Ecosystem Management
Manage Universal App Campaigns (UAC) across Search, Display, Play Store, and YouTube with deep ROAS/CPI optimisation Work with the product and tech team to ensure MMP (AppsFlyer / Adjust) is correctly tracking post-install events Manage Play Store and App Store presence: ASO inputs, screenshot creatives, feature graphics, and rating strategy Monitor app-level qual
📌 Performance & Growth Marketing (Noida)
🏢 Hungama
📍 Noida