Location: Mumbai (On-site)
Employment Type: Full-Time

About AVAIA

AVAIA is a ready-to-wear womenswear label designed in Mumbai, blending contemporary silhouettes with exceptional Indian craftsmanship. We are looking for a creative, fashion-forward individual to build and manage our digital presence as we prepare for launch.

Key Responsibilities
- Develop and execute AVAIA's social media strategy across Instagram and other relevant platforms.
- Plan and maintain a monthly content calendar aligned with product launches and campaigns.
- Capture and create behind-the-scenes, atelier, production and lifestyle content.
- Edit high-quality reels, videos and carousel posts.
- Write engaging captions that reflect the brand's luxury positioning.
- Manage day-to-day posting, scheduling and community engagement.
- Respond to comments and direct messages professionally.
- Coordinate with photographers, videographers, influencers and creative freelancers.
- Stay updated on luxury fashion trends and social media practices.




- Ensure all content maintains AVAIA's premium and consistent visual identity.

Requirements
- 1–3 years of experience managing social media for a premium fashion or luxury fashion brand.
- Strong understanding of Instagram growth, Reels and content strategy.
- Excellent visual storytelling and aesthetic sense.
- Proficiency in Canva, Adobe Creative Suite or CapCut.
- Experience with content planning and scheduling tools.
- Strong written and verbal communication skills.
- Passion for fashion, luxury and branding.
- Photography and videography skills are an added advantage

Preferred Qualities
- Detail-oriented with a refined eye for aesthetics.
- Creative thinker with strong organisational skills.
- Able to work in a fast-paced startup environment.
- Self-motivated and proactive.
- Enthusiastic about building a luxury fashion brand from the ground up.

Perks
- Opportunity to be part of a growing luxury fashion label from its inception.
- Creative ownershi

📌 Social Media (Mumbai)
🏢 AVAIA
📍 Mumbai