Job Title

ME-Relationship Officer-Retail

Business Unit

Payment Business

Reporting To

ME-Relationship Officer-Retail

Job Function and Role Type

Sales & Relationship, Individual Contributor, Travel Required

Version No

1.0

Job Purpose

Manage existing retail portfolio merchants and onboard new merchants for PoS, UPI, and EMI payment solutions. Strengthen relationships through cross-sell, ring-fencing, and enhancing volume and float of merchant portfolios.

Key Responsibilities

Relationship Officer will be responsible for ensuring engagement & Visitation of all Retail portfolio merchants assigned.

Merchant Engagement & Portfolio Management; Engage and visit assigned merchants; Enhance portfolio and float via activation, upselling, and cross-selling; Enable EMI activation across relevant business segments.

Target Achievement; Meet monthly merchant acquiring and cross-sell targets; Source merchant acquiring products from portfolio expansions and leads.





Cross-Sell & Profitability; Increase cross-sell penetration to create additional income; Promote bank products like Term, CC, IFB, RA, and Lending to merchants.

Sales Automation & Database Management; Use sales automation tools daily for updates and customer calls; Action and update leads and databases within turnaround time.

Document Verification & Quality Sourcing; Verify original documents, including KYC; Ensure quality business sourcing and adherence to sales processes; Collect documents and log files as per policy.

Education:

Graduate or above.

Certifications:

Basic computer and mobile applications knowledge preferred.

Key Competencies

Positive team spirit, interpersonal skills, time management, good communication skills, proactive approach.

Major Stakeholders

Merchants, internal sales teams, and management.

Required Skills

📌 ME-Relationship Officer-Retail (Coimbatore)
🏢 HDFC Bank
📍 Coimbatore