Quote from Hiring Manager
Are you ready to work on some of the world’s most iconic and premium spirits Trademarks?

Are you ready to stretch the boundaries of those trademarks, innovation and build current brand extensions and innovations with those trademarks?

Are you comfortable operating with ambiguity and have an innovation mindset with a strong business acumen to build new business and brands?

If the answer to these questions is a Big Bold Yes, then we have the perfect opportunity for you

Meaningful Work From Day One
The Brand Extension and Innovation Manager is responsible for building new brand extensions and scaling up the existing ones, building them into fast growing sustainable businesses for Brown-Forman in India.

She/He will champion brand and business growth for the brand extension portfolio. The role requires close collaboration with multiple internal and external stakeholders, including the global brand teams, sales teams, legal, Trademark & compliance, supply chain, agencies (BTL/media/research), country brand teams, third party distributors,



manufacturers and licensees.

What You Can Expect
Strategic Roadmap: Develop and execute the three year strategic roadmap and annual business plans for BF Brand Extension to deliver on KPIs and business goals

Innovation & NPD: Collaborate with global brand teams and local 3rd party experts on New Product Development (NPD), managing product, packaging, and pricing ladders

Commercial Accountability: Manage and own the P&L; for the extension business, ensuring profitability and driving volume and value growth

GTM Strategy: Drive end to end Go-To-Market strategies for the brand extensions from business planning, product development to commercialization - distribution and consumer demand generation

Stakeholder Engagement: Coordinate with legal and compliance teams to ensure all brand extensions adhere to local Indian regulations

Brand and Activation Plans: Work closely with brand teams to co-develop annual brand

📌 Brand Extension and Innovation Manager (Gurugram)
🏢 Brown-Forman
📍 Gurugram