Role Summary: We are looking for a Research / Consumer Insights / Data Science professional who can translate complex data into compelling, decision-ready narratives. This role will drive a unified view of audience behavior across TV and Digital, enabling leadership to take data-backed strategic actions. Key Responsibilities:
- ### Cross-Screen Data & Measurement
- ### Build and manage integrated deterministic datasets across TV & Digital ecosystems
- ### Design and own the “Total Audience Measurement” framework to deliver a unified view of reach, consumption, and engagement
- ### Consumer Insights & Analytics
- ### Analyze cross-screen behavioral journeys and consumption patterns
- ### Generate actionable insights to solve key business problems
- ### Performance Tracking & MIS
- ### Design and maintain centralized MIS dashboards tracking KPIs across business units
- ### Identify performance gaps and provide clear, data-backed recommendations




- ### Develop predictive models for cross-screen consumption and engagement trends
- ### Drive AI-led automation and analytics adoption to improve efficiency and scalability
- ### Storytelling & Stakeholder Management
- ### Translate data into explicit narratives and executive presentations
- ### Drive alignment through workshops and leadership forums
Qualifications & Key Skills:
- ### 8+ years of experience in consulting, strategy, analytics roles.
- ### Hands on experience of SQL & data processing.
- ### Strong grasp of business concepts and data interpretation.
- ### Excellent written and verbal communication skills.
- ### Ability to simplify complex ideas and tailor messages for various audiences.
- ### Work in quick-paced environment.

📌 Associate Director- Cross Screen Consumption (Mumbai)
🏢 JioStar
📍 Mumbai