Overview
Role: APAC Advanced Diagnostics Clinical LCMS Inside Sales and Marketing Operations Specialist
Preferred Location: India
Coverage: APAC; approximately 60% lead management and 40% event preparation and support.
Contract: 12 months contract
Responsibilities
*Lead Qualification and Opportunity Development*
- Own inbound instrument and consumables lead response, qualification, and early-stage opportunity development for the Clinical LCMS Segment and assigned APAC geographic area.
- Qualify customer needs, support account setup in CRM, and collaborate with Field Sales, Marketing, Applications, and Service to drive conversion and customer success.
- Ensure leads are uploaded promptly to CRM after events and provide Marketing with feedback on lead quality and conversion outcomes.
- Maintain accurate CRM records and ensure high data quality.
- Conduct outbound calling and targeted outreach to build pipeline within assigned accounts and segments.
- Develop baseline product and application knowledge and engage specialists for complex technical discussions when needed.
- Use and create CRM and Power BI reports to track KPIs against targets and support continuous improvement.
*Event Support (Digital and In office)*
- Work closely with the APAC ADx Clinical LCMS Segment Marketing Manager to support regional marketing initiatives.
- Liaise with distributors, agents, and conference organizers to execute Waters marketing events and third-party conferences and scientific meetings in India and across APAC.
- Support APAC webinars and other digital engagement activities.
- Prepare marketing materials for events and campaigns.
- Provide on-site event support, including logistics and lead capture.
- Manage post-event lead entry and follow-up coordination in CRM.
Qualifications
Education:
Bachelor’s degree required; a background in science, clinical disciplines, or engineering is preferred (for example, biochemistry, medicine, chemistry, physics, or engineering).
Master’s
📌 APAC Clinical LCMS Inside Sales and Marketing Operations Specialist (India)
🏢 waters
📍 India