Pine Labs is a leading merchant commerce and digital payments platform, enabling businesses with payment acceptance, issuing, lending, and financial technology solutions across multiple markets. We are looking for those who share our core belief - "Every Day is Game day". We bring our best selves to work each day to realize our mission of enriching the world through the power of digital commerce and financial services.

Role Purpose

As an
Associate Director – Product Growth & GTM
, you will own the growth strategy for one or more Pine Labs product businesses. Sitting at the intersection of Product, Sales and Marketing, you will define how products are positioned, launched, acquired and scaled.

You will work closely with Product, Sales, Demand Generation, CRM, Martech, Events and Brand teams to build integrated GTM plans, drive merchant acquisition, improve product adoption and accelerate business growth.

This role is ideal for someone who enjoys solving growth problems,



building category strategies and leading cross-functional initiatives rather than managing individual marketing channels.

Responsibilities we entrust you with

Product Growth Strategy
- Own the growth strategy for assigned product categories.
- Identify opportunities to increase awareness, merchant acquisition, adoption and engagement.
- Translate business priorities into integrated marketing plans.

Go-to-Market Leadership
- Lead GTM strategy for current products and key feature launches.
- Define positioning, messaging, target audiences and launch plans.
- Ensure successful execution across all marketing and sales touchpoints.

Merchant Acquisition
- Build acquisition strategies for Retail and other business verticals by partnering with Demand Generation, Organic, Martech and Events teams.
- Define audience strategy, growth levers and marketing priorities to improve lead quality and business outcomes.

Product Adoption & CRM
- Partner with CRM and Product teams to identify customer touchpoints and

📌 Associate Director – Product Growth (Bengaluru)
🏢 Pine Labs
📍 Bengaluru