Role Overview

We are looking for a results-driven Business Development Manager Institutional Sales & Partnerships to lead B2B sales and institutional growth for 12thPass AI and 12thPass Classroom.

The candidate will be responsible for identifying potential coaching institutes, schools, teachers and education partners, conducting product demonstrations, managing the sales pipeline and converting prospects into active institutional clients.

This is a hands-on role requiring robust market development, relationship-building, negotiation and closing capabilities.

Key Responsibilities
- Develop and execute institutional sales strategies for 12thPass AI and 12thPass Classroom.
- Identify and approach coaching institutes, schools, teachers and education decision-makers.
- Generate qualified leads through field visits, networking, referrals, outbound communication and industry events.
- Build and manage the complete B2B sales pipeline from prospecting to closure.
- Conduct online and in-person product demonstrations for institute owners, directors, principals and senior educators.




- Understand institutional requirements and present suitable product solutions.
- Convert prospects into product demonstrations, trials, pilots and paid institutional accounts.
- Negotiate commercial proposals, pricing, partnerships and onboarding terms.
- Coordinate with marketing, product and technical teams for demonstrations, onboarding and client support.
- Maintain regular follow-ups with prospects and existing institutional partners.
- Track sales targets, revenue, collections and account activation.
- Maintain accurate CRM records, sales reports, forecasts and follow-up schedules.
- Gather market feedback and communicate product requirements to internal teams.
- Build long-term relationships with education partners and institutional clients.
- Represent the company at educational events, conferences and institutional meetings.
- Travel within Kolkata and other assigned markets for busin

📌 Business Development Manager (Kolkata)
🏢 bozon ai labs
📍 Kolkata