Job Description Marketing & Social Media Executive

Company: Global India Business Forum (GIBF)
Department: Marketing, Communications & Events
Location: Pune
Salary: 2.5 LPA – 3 LPA

Job Summary

We are looking for a creative and proactive Marketing & Social Media Executive to strengthen GIBF's digital presence and promote international business initiatives. The ideal candidate should be passionate about digital marketing, content creation, and brand building across multiple online platforms.

Key Responsibilities
- Plan, create, and publish engaging content across LinkedIn, Instagram, Facebook, X (Twitter), and YouTube.
- Design social media creatives, reels, banners, and promotional materials using Canva or Adobe Creative Suite.
- Execute digital marketing campaigns, including Meta Ads, LinkedIn Ads, and Google Ads.
- Develop content calendars and coordinate marketing activities for events, campaigns, and brand promotions.
- Monitor social media performance, prepare analytics reports, and optimize campaign effectiveness.




- Manage website content, SEO activities, email marketing, and online branding initiatives.
- Collaborate with internal teams to support event marketing and communication strategies.
- Stay updated on industry trends, competitor activities, and emerging digital marketing tools.

Qualifications
- Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field.
- 1–3 years of experience in Digital Marketing or Social Media Management.
- Freshers with relevant internships and a robust portfolio are encouraged to apply.

Core Competencies
- Social Media Management
- Content Creation & Copywriting
- Digital Marketing & Campaign Management
- Meta Ads, LinkedIn Ads & Google Ads
- Canva / Adobe Creative Suite
- SEO, SEM & Google Analytics
- Email Marketing & Brand Promotion
- Strong Communication, Creativity & Time Management

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