JOB DESCRIPTION

We are looking for a Campaign Manager with robust hands-on expertise in Salesforce Marketing Cloud (SFMC) and Salesforce CRM (SFDC) to manage end-to-end CRM and lifecycle campaigns. The role will focus on driving lead conversion, engagement, and revenue by tightly integrating marketing journeys with sales processes.

Key Responsibilities

Campaign Strategy & Execution
- Own end-to-end campaign planning and execution using SFMC and SFDC
- Design and execute lead nurturing, conversion, and lifecycle journeys
- Build and manage Salesforce Campaigns and align them with business objectives
- Execute multi-channel campaigns: Email, SMS, WhatsApp, Push (where applicable)

SFMC Responsibilities
- Build and manage journeys using Journey Builder
- Create and manage Data Extensions, Contact Builder, and Automation Studio
- Implement trigger-based and event-driven campaigns
- Execute A/B testing and optimize campaigns for performance
- Leverage Einstein features (Engagement Scoring, STO) where applicable

SFDC Responsibilities
- Configure and manage Leads, Contacts,



Opportunities, Campaigns, and Campaign Members
- Align CRM campaigns with Sales workflows, lead stages, and SLAs
- Ensure lead routing, assignment, and follow-up visibility
- Maintain data accuracy, deduplication, and CRM hygiene

Performance & Analytics
- Track and optimize CPL, CAC, conversion rate, ROI
- Build and analyze campaign performance reports and dashboards
- Provide actionable insights to CRM, Sales, and Leadership teams

Stakeholder & Vendor Management
- Collaborate with Sales, Tech, Analytics, Product, and Creative teams
- Coordinate with external vendors and platform partners when required
- Ensure compliance, consent management, and governance across channels

Must-Have Skills & Experience

1. 5–9 years of experience in CRM / lifecycle campaign management
2. Strong hands-on expertise in SFMC and SFDC
3. Proven experience with Looker Studio, Journey Builder, Automation Studio, Contact

📌 Campaign Manager (Mumbai)
🏢 Timespro
📍 Mumbai