Role & responsibilities
- Develop and maintain strong professional relationships with referring doctors, clinics, nursing homes, and healthcare providers.
- Promote the hospital's specialty services and facilitate patient referrals.
- Identify current business opportunities and expand the hospital's referral network.
- Plan and execute marketing campaigns, CMEs, health camps, awareness programs, and outreach activities.
- Coordinate with consultants and clinical departments to enhance specialty visibility.
- Build relationships with corporate organizations, TPAs, insurance companies, government departments, and institutional clients.
- Monitor market trends, competitor activities, and referral patterns to identify growth opportunities.
- Achieve monthly business development and patient acquisition targets.
- Prepare marketing reports, referral analysis, and performance dashboards for management.
- Represent the hospital at healthcare events, conferences, and networking meetings.




- expertise in doctor liaisoning, referral marketing, and business development

Preferred candidate profile

Required Skills
- Strong liaisoning and relationship management skills with doctors and healthcare professionals.
- Excellent communication, negotiation, and interpersonal skills.
- Good knowledge of the local healthcare market and referral ecosystem.
- Proven ability to generate referrals and increase patient footfall.
- Strong presentation, planning, and analytical skills.
- Proficiency in MS Office and CRM tools.

Preferred Candidate Profile
- Established network of referring doctors and healthcare professionals.
- Experience in marketing multi-speciality hospitals.
- Self-motivated, target-oriented, and willing to travel for field marketing activities.

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