Role & responsibilities
- Plan and execute digital marketing campaigns to promote the laboratory's testing services.
- Manage the company's website and ensure content is updated, accurate, and SEO-friendly.
- Develop and implement SEO and SEM strategies to improve online visibility and lead generation.
- Create and publish engaging content for LinkedIn, Facebook, Instagram, and other relevant platforms.
- Design marketing collateral including brochures, presentations, case studies, technical articles, newsletters, and email campaigns.
- Generate qualified B2B leads through digital channels and support the Business Development team.
- Manage Google Ads, LinkedIn Ads, and other paid digital campaigns to maximize ROI.
- Coordinate with technical teams to create industry-specific content related to material testing and laboratory services.




- Manage the company's online reputation and respond to customer reviews and enquiries.
- Maintain and update the CRM/database of marketing leads and campaign performance.
- Organize and promote webinars, technical seminars, exhibitions, and industry events through digital channels.
- Conduct competitor analysis and market research to identify recent business opportunities.
- Prepare monthly marketing performance reports with actionable insights and recommendations.

Preferred candidate profile
- Bachelor's degree in Marketing, Business Administration, Mass Communication, Digital Marketing, or a related field.
- 3-6 years of experience in digital marketing, preferably in a B2B technical services, engineering, testing, or industrial laboratory environment.

📌 Senior Digital Marketing Executive (Mumbai)
🏢 Elca Quality Systems
📍 Mumbai