We are looking for an experienced
Digital Marketing Lead
to join our team and drive performance-led digital growth across a diverse portfolio of clients. This role requires a strategic thinker with strong expertise in digital marketing, campaign optimization, analytics, and team leadership. The ideal candidate should have prior experience working in an
Advertising or Digital Marketing Agency
and a proven track record of delivering measurable business outcomes.

Position:
Digital Marketing Lead

Experience:
5-7 Years

Location:
Chennai

Work Mode:
Hybrid

Working Days:
5-Day Work Week

Employment Type:
Full time

About the Role

As a Digital Marketing Lead, you will be responsible for developing and executing data-driven digital marketing strategies that align with client objectives. You will oversee multi-channel campaigns, optimize performance, mentor team members, and collaborate with cross-functional teams to deliver impactful marketing solutions.

Key Responsibilities

Performance Marketing & Campaign Strategy




- Develop and execute integrated digital marketing strategies aligned with client business objectives.
- Plan, manage, and optimize campaigns across:
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- YouTube
- Display & Programmatic Advertising
- Lead Generation Campaigns
- Optimize campaigns to improve:
- Reach
- Conversions
- Return on Ad Spend (ROAS)
- Lead Quality
- Cost Efficiency
- Develop channel-specific media plans and manage campaign budgets effectively.

Growth & Customer Acquisition
- Design and implement scalable customer acquisition and retention strategies.
- Identify optimization opportunities across the marketing funnel to improve conversion rates.
- Develop lead generation frameworks for clients across multiple industries.
- Execute A/B testing and performance experiments to continuously improve campaign effectiveness.

Analytics & Performance Reporting
- Monitor campaign performance using Google Analytics, reporting tools,

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