We are looking for a highly skilled Shopify E-commerce & Performance Marketing Manager who can independently manage and scale our online business. The ideal candidate should have expertise in Shopify store management, product listing, website optimization, coding/customization, Meta Ads, Google Ads, SEO, and international sales growth.

Key ResponsibilitiesShopify Store Management
- Complete management of Shopify store operations.
- Product listing, catalog management, collections, and inventory updates.
- Store setup, theme customization, and website optimization.
- Improve user experience (UX/UI) and conversion rates.
- Integration of payment gateways, shipping partners, and third-party apps.
- Troubleshoot technical issues and maintain website performance.

Website Development & Coding
- Knowledge of Shopify Liquid, HTML, CSS, JavaScript, and basic app integrations.
- Custom landing page creation and theme modifications.
- Speed optimization and mobile responsiveness improvements.
- Implement tracking pixels, analytics, and conversion tools.





Digital Marketing & Performance Marketing
- Plan, launch, and optimize Meta (Facebook & Instagram) Ads.
- Manage Google Ads (Search, Shopping, Display, Performance Max).
- Create retargeting, lookalike, and audience-building campaigns.
- Monitor ROAS, CAC, CTR, and conversion metrics.
- Scale profitable campaigns while maintaining target ROI.

SEO & Organic Growth
- On-page and technical SEO for Shopify.
- Keyword research and content optimization.
- Improve organic rankings and website traffic.
- Manage email marketing and customer retention campaigns.

National & International Sales
- Develop strategies for domestic and global markets.
- Manage international shipping, pricing, currencies, and taxes.
- Optimize product feeds for marketplaces and shopping channels.
- Identify recent growth opportunities and sales channels.

Analytics & Reporting
- Track store performance using GA4, Meta Ads Manager, Shopify Analytics, and Googl

📌 Meta ads + Shopify use (Ludhiana)
🏢 New Usha Knitwears
📍 Ludhiana