Location: Erode
Department: Design / Product Development
Reporting to: Head – Design / Business Head
. Product Design & Development
- Develop current fabric designs, patterns, and collections aligned with brand positioning.
- Work closely with weaving, dyeing, and production teams to ensure design feasibility.
- Create seasonal design concepts based on domestic and export market trends.
- Ensure product innovation in terms of texture, color, and finish.
2. Market Research & Trend Analysis
- Conduct detailed market research on:
- Customer buying behavior
- Competitor product offerings
- Pricing strategies
- Track industry trends,
fashion forecasts, and textile innovations.
- Analyze demand patterns across different markets (local/export).
3. Product & Range Planning
- Align new product developments with business requirements and sales projections.
- Support in creating product mix strategies (premium vs volume-driven products).
Identify fast-moving designs and recommend scaling production