Lead Aakashs social-first brand marketing agenda by developing culturally relevant, platform-native campaigns that strengthen brand salience, engagement, and business impact across digital platforms.
Key Responsibilities:
* Own the social media strategy across Instagram, YouTube, LinkedIn, Facebook and emerging platforms.
* Build a strong content calendar aligned with academic moments, cultural moments and business priorities.
* Drive moment marketing, trend identification and real-time marketing opportunities.
* Lead campaign ideation and execution for launches, results, admissions, and brand initiatives.
* Manage creative, social, influencer and production agencies to ensure high-quality and timely execution.
* Develop creator and influencer collaborations aligned with the brand.
* Analyse social performance and derive actionable insights to continuously optimise content.
* Work closely with Media, PR, Product, Academic and Regional teams to deliver integrated campaigns.
* Monitor competition and emerging digital trends.
* Ensure brand consistency across all digital touchpoints.
Requirements
* MBA preferred.
* 68 years of experience in Brand Marketing, Social Media or Digital Marketing. Experience in social is a must.
* Experience in consumer brands, education, FMCG, retail, fintech or digital-first companies preferred.
* Robust understanding of platform algorithms and consumer behaviour.
* Excellent storytelling and content judgment.
* Experience managing agencies and cross-functional stakeholders.
* Data-driven mindset with knowledge of digital analytics.