16 Aug
|
Tathastu Hospital & Research Centre
|
Lucknow
16 Aug
Tathastu Hospital & Research Centre
Lucknow
Position: Marketing Executive
Department: Marketing
Key Responsibilities
- Promote the hospital's healthcare services and strengthen its brand presence.
- Develop and maintain strong relationships with doctors, clinics, nursing homes, diagnostic centers, corporate organizations, TPAs, and insurance companies.
- Identify and develop current referral sources to increase patient referrals.
- Coordinate and execute corporate tie-ups, health check-up camps, and community awareness programs.
- Generate new business opportunities and contribute to patient volume and revenue growth.
- Conduct regular field visits to healthcare professionals and corporate clients.
- Prepare and submit daily visit reports, activity reports, and monthly performance reports.
- Achieve assigned marketing targets and key performance indicators (KPIs).
- Gather market intelligence, monitor competitors,
and recommend strategies to improve market presence.
- Ensure high standards of professionalism, ethical conduct, and compliance with hospital policies.
- Work closely with clinical, operations, and management teams to support the hospital's business objectives.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business Administration, Healthcare Management, or a related field.
- Excellent communication, presentation, and interpersonal skills.
- Strong relationship-building and negotiation abilities.
- Proficiency in Microsoft Office (Word, Excel, and PowerPoint).
- Ability to work independently and achieve assigned targets.
- Willingness to travel for field marketing activities.
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