Social Media & Organic Growth Lead

Core Responsibilities
1. Build and Scale the Social Media Engine
• Platform Expansion: Lead the end-to-end growth strategy to transition our current channels into massive organic engines across YouTube, Instagram, and Facebook.
• Follower & Subscriber Scale: Treat organic follower acquisition as a primary KPI. You will stay ahead of platform algorithm shifts to systematically scale our channels from thousands to hundreds of thousands of active subscribers.

2. Establish Structural Content Buckets & Original IPs
• Content Architecture: Establish a strict, intentional content matrix across platforms. Move away from random posting by organizing all output into highly targeted buckets: Authority & Science, Social Proof/Transformations, and Viral Top-of-Funnel formats.
• Launch Original Video IPs: Concept, script, and produce 34 distinct recurring video properties (e.g., India's definitive metabolic health podcast, expert roundtable debates, and rapid myth-busting series) to build unmatched credibility.
• Simplify Clinical Science:



Collaborate directly with our medical team and founders to translate dense medical topics (insulin resistance, metabolic health, GLP-1 mechanisms) into hyper-engaging, accessible, and judgment-free consumer content.

3. Active Engagement & Funnel Optimization
• Chasing Engagement: Actively monitor, cultivate, and own our community metrics. You will build an active presence in comment sections, host interactive platform features, and turn our social handles into a vibrant, two-way conversation.
• Funnel Mapping: Tie social media views and community growth directly back to our website traffic. Ensure your organic strategies actively lower customer acquisition costs (CAC) and drive high-intent
signups.
• Retention Diagnostics: Run rigorous A/B testing on hooks, scripting structures, titles, and thumbnails. Use in-depth YouTube and social analytics to diagnose drop-off points and optimize
audience hold rates.

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📌 Social Media (Mumbai)
🏢 Ketto
📍 Mumbai