Digital Marketing Executive – SEO & Performance Marketing
Job Title: Digital Marketing Executive – SEO & Performance Marketing
Department: Marketing
Employment Type: Full time
Location: Bengaluru
Reporting To: Marketing Manager / Director
Position Overview
We are looking for a result-oriented Digital Marketing Executive to manage and optimize our SEO and Performance Marketing initiatives. The ideal candidate should have hands-on experience in search engine optimization, Google Ads, Meta Ads, content optimization, and campaign analytics. The role requires strong analytical skills, attention to detail, and the ability to improve online visibility, lead generation, and ROI.
Key Responsibilities
1. Search Engine Optimization (SEO)
A. On-Page SEO
- Conduct keyword research and identify high-value keywords.
- Perform comprehensive website SEO audits.
- Optimize meta titles, meta descriptions, and heading structures.
- Improve website content for search engine rankings.
- Optimize URL structures and internal linking.
- Optimize image ALT tags and media metadata.
- Recommend technical SEO improvements.
- Monitor XML sitemaps, indexing status, and crawl errors.
- Coordinate with web developers for implementation of technical SEO recommendations.
B. Off-Page SEO
- Develop backlink acquisition strategies.
- Execute white-hat link-building activities.
- Identify relevant off-page SEO opportunities.
- Perform competitor backlink analysis.
- Improve domain authority through quality backlinks.
- Monitor toxic backlinks and recommend corrective actions.
C. Local SEO
- Optimize location-based keywords.
- Improve local search visibility.
- Optimize Google Business Profile listings.
- Develop location-specific content strategies.
- Build and maintain local citations and directory listings.
- Target multiple cities, service areas, and business locations.