sRole Summar
y We are looking for a NPD & Innovation professional to drive consumer research and insight generation that shapes product development, innovation, and go-to-market strategy within the Skincare category
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Key Responsibiliti
- esOwn the research and insights charter for recent product initiatives — from early concept validation through post-launch tracking — to enable faster, more informed go-to-market decision
- s.Work closely with R&D; and formulation teams to guide product trials, assess texture and performance parameters, and benchmark offerings against market competitio
- n.Plan and execute consumer studies (including CLTs) and identify gaps between consumer expectations and product performance, feeding insights into formulation, claims, and marketing strateg
- y.Coordinate with packaging and design functions to ensure the overall product experience is consistent with brand positioning and appeals well on shelf/digital storefront
- s.Develop and maintain customer feedback frameworks (such as NPS) to continuously monitor satisfaction and guide prioritization of product improvement
- s.Run concept and positioning studies along with competitive benchmarking to sharpen product differentiatio
- n.Collaborate with product, marketing, and category teams to ensure insights are embedded into NPD timelines and business plannin
- g.Monitor category and product performance trends across sales/marketplace channels to spot whitespace and growth opportunitie
- s.Ability to work closely with cross-functional teams to drive decision making, manage projects, and shared outcomes within timelin
es
Requireme
- ntsBachelor's degree in Science, Biotechnology, Marketing, or a related field; MBA/PG in Market Research is an advanta
- ge.3–6 years of experience in market research, consumer insights, or NPD roles, ideally within Beauty or Personal Ca
- re.Hands-on exposure to both qualitative and quantitative r
📌 New Product Development Specialist (Bangalore Metropolitan Area)
🏢 Deconstruct
📍 Bangalore Metropolitan Area
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