Key Responsibilities:
- Brand Leadership Strategic Influence: Independently lead brand and portfolio strategy development, ensuring strong positioning and differentiation in key markets. Guide and influence affiliate marketing teams and senior leadership, who in turn drive country-level planning and execution. Act as a regional brand custodian, ensuring consistent messaging and brand identity across markets.
- Market Competitive Intelligence: Conduct in-depth analysis of market trends, competitive landscape, and customer insights to refine brand strategies. Provide strategic recommendations to affiliates and leadership based on data-driven insights.
- Product Launches Lifecycle Management: Lead regional launch planning and develop strategic frameworks for recent product introductions, market penetration and growth. Collaborate with emerging market, regional and country regulatory, medical affairs, and sales teams to ensure in-time launch and effective go-to-market strategies.
Support local affiliates in implementing best practices for product lifecycle management.
- Stakeholder Engagement Cross-Functional Collaboration: Act as a strategic advisor to senior leadership, providing insights on brand growth opportunities and challenges. Work closely with regional and emerging functions (Medicine, Market Access, Regulatory) to align marketing initiatives. Partner with affiliate marketing teams to ensure effective adaptation of regional strategies to local market needs including Promo material development, managing conferences, meetings, scientific symposia, and CMEs. Engage with KOLs, healthcare professionals, and stakeholders to drive product advocacy.
- Performance Monitoring Best Practice Sharing: Define and track key performance indicators (KPIs) to measure the success of marketing initiatives. Identify best practices from high-performing markets and facilitate knowledge-sharing across affiliates.