POSITION DESCRIPTION
Vice President – Marketing & Admissions (Residential Schools)
Organization: Leading K-12 Education Group | 150+ Schools across 7 States | Launching a Residential Schools Vertical
Location: Bangalore (Corporate Office), with travel to campuses and key feeder markets
Team: Digital marketing, admissions counselling, field marketing, and creative teams (to be built)

Key Responsibilities
National Demand Generation
Identify and prioritize feeder markets - Tier 2/3 cities, defence and transferable-job families, NRI hubs (Gulf, Southeast Asia, Africa), and regions with robust boarding-school traditions — and build market-specific playbooks.
Design and execute a pan-India lead generation strategy across digital (performance marketing, SEO, YouTube, vernacular content), boarding-school aggregator platforms, education fairs, and admission counsellor networks.
Build referral and alumni-parent advocacy programs, the highest-converting and lowest-cost channel in the boarding segment.
Develop B2B feeder relationships: education consultants, relocation agencies,



corporate HR departments, and armed forces welfare networks.
Brand & Content
Build the residential schools brand narrative - safety, pastoral care, academic outcomes, and campus life - differentiated from both legacy boarding schools and premium day schools.

Admissions Funnel & Conversion
Own the full funnel from enquiry to enrolment: CRM-driven lead nurturing across a 6–18 month decision cycle, counselling protocols, campus-visit experience design, and closure.
Build a centralized tele-counselling and video-counselling capability for outstation families, with structured campus-visit and stay-over programs as the key conversion event.
Set and track funnel metrics: cost per lead, lead-to-visit ratio, visit-to-enrolment ratio, and blended cost per acquisition by channel and market.

Cost-Effective Growth
Continuously optimize channel mix toward organic, referral, and partnership channels to reduce depen

📌 Vice President – Marketing (Bengaluru)
🏢 K12 Techno Services
📍 Bengaluru