Channel Specialist – Direct Marketing
Locations: Gurugram / Pune
Role Overview
The Channel Specialist – Direct Marketing is an offshore execution role responsible for day-to-day delivery of 1:1 communications across email, SMS, and direct mail for B2B, B2C, and Provider audiences. The role turns approved strategies, calendars, journeys, and templates into accurate, compliant, and optimized sends—ensuring audit-ready operations, reliable performance signals, and continuous improvement within defined guardrails.
Key Responsibilities
Content Assembly & Readiness
• Execute 1:1 direct marketing content (email, SMS, direct mail) against approved channel plans and calendars.
• Partner with creative teams to assemble copy, assets, and templates; maintain brand-protected tone and accessibility standards.
• Build and maintain content components (modules, snippets, dynamic blocks) with clear version control, tagging, and reuse conventions.
Workflow Orchestration & Quality Assurance
• Set up and QA campaigns and journeys, including audience selection, personalization rules, links/UTMs,



fallbacks, and deliverability checks.
• Steward approvals routing and documentation; ensure audit-ready records for all sends.
• Run pre-send QA for copy accuracy, disclosures, alt text, accessibility (ADA), suppression lists, and consent adherence.
Channel Operations & Optimization
• Manage day-to-day send execution, scheduling, cadence, and format/versioning within defined guardrails.
• Monitor in-flight performance with campaign teams; make approved in-flight adjustments (timing, audience slices, content blocks).
• Maintain list hygiene (bounce handling, complaint monitoring, opt-in/opt-out management) and SMS consent mechanics.
AI-Enabled Workflows
• Support AI-assisted drafting, variation generation, and content summaries—always with human-in-the-loop review for brand, accuracy, and compliance.
• Tag content for structured reuse; help automate repetitive assembly and QA tasks to improve speed and

📌 Channel Specialist – Direct Marketing (Pune)
🏢 Vdart Software Services Private
📍 Pune