The Senior Graphic Designer will be responsible for the end-to-end creative lifecycle, from conceptualizing brand identities to managing technical print production and digital maintenance. This role requires a seasoned qualified who can balance creative designing for diverse marketing materialsincluding vehicle branding and outdoor ads—with the technical rigor of pharmaceutical packaging and SEO-driven website management.
Key Responsibilities
1. Creative Strategy & Design Execution
- Multichannel Branding: Develop high-impact artwork for catalogues, banners, posters, outdoor advertisements, and vehicle branding.
- Digital & Social Media: Create engaging digital creatives tailored for online platforms and social media growth.
- Product Identity: Lead the design and artwork support for product packaging and labels, ensuring they meet both aesthetic and industry-specific requirements.
- Brand Consistency:
Maintain a unified visual language across all physical and digital platforms to ensure brand recognition.
2. Print Production & Vendor Liaison
- Vendor Management: Coordinate effectively with printers and external suppliers to ensure the highest quality of design outputs.
- Execution & Quality Control: Follow up on and execute printing works with a focus on reducing rework and ensuring on-time project completion.
- Materials Delivery: Oversee the timely delivery of all physical creative materials to relevant departments or sites.
3. Website Management & Technical Support
- Content Maintenance: Perform regular website content updates to keep the company’s digital presence current.
- SEO & Backend Support: Provide backend technical support and implement SEO improvements to enhance website visibility and performance.
4. Innovation & Collaboration
- AI Integration: Lead the continuous adoption of AI tools for visual creation to improve efficiency and stay at the forefr