About the Role

We are looking for a highly motivated Lead Generation Specialist to drive
pipeline growth for CT’s flagship offerings across the India and Middle East
regions. The role focuses on identifying, engaging, and qualifying high-quality
leads through multi-channel outreach and marketing initiatives.

Key Responsibilities

1. Lead Generation

* Identify and research target accounts across India & ME markets
* Build and maintain a robust database of decision-makers including:
* CIOs, CTOs, CDOs
* IT Infrastructure, Cloud, Data & AI leaders
* Execute outbound prospecting campaigns via:
* Email outreach
* LinkedIn engagement
* Calls and direct messaging
* Drive lead generation through:
* Campaigns
* LinkedIn events
* Webinars and digital initiatives

2. Lead Qualification

* Conduct discovery calls to assess prospect requirements
* Qualify leads based on BANT criteria (Budget, Authority, Need, Timeline)
* Ensure only high-quality opportunities are passed to the sales team

3. Pipeline Development

* Schedule qualified meetings and demos for sales teams




* Nurture prospects through multi-touch engagement strategies including:
* Email campaigns
* LinkedIn interactions
* Phone outreach
* Webinar follow-ups
* Maintain accurate CRM records, ensuring strong data hygiene and tracking

4. Campaign Support

* Actively follow up on leads generated from:
* Oracle partnership programs
* OEM alliances
* Industry events and conferences
* Digital marketing campaigns
* Existing customer references and referrals
* Collaborate with marketing and partnerships teams to maximize conversion
rates

Required Qualifications

* Bachelor’s degree in Business, Marketing, IT, or related field
* 2–6 years of experience in lead generation / SDR / inside sales roles
* Experience targeting enterprise IT buyers (CIO/CTO/CDO personas)
* Familiarity with CRM tools (e.g., Salesforce, HubSpot, etc.)

Key Skills

* Solid prospecting and research skills
* Excellent communication and interpersonal ab

📌 Inside Sales (Hyderabad)
🏢 Cambridge Technology
📍 Hyderabad