16 Aug
|
Enphase Energy
|
Bengaluru
16 Aug
Enphase Energy
Bengaluru
- Campaign Operations : Oversee and manage end-to-end campaign operations on SFMC, ensuring effective and timely execution. Collaborate with marketing teams to align campaign objectives with business goals.
- Project Management : Lead and manage project timelines, resources, and tasks for campaign workflows, ensuring smooth operation from planning through execution and reporting.
- Reporting & Analytics: Track, measure, and report on the performance of marketing campaigns. Develop and maintain campaign dashboards using tools like Incorta, Tableau, and SFMC Analytics, providing insights into KPIs, engagement, and conversion.
- SQL & Data Management : Utilize SQL to pull and analyze customer data for segmentation, reporting, and performance measurement. Ensure data accuracy and integrity across campaigns.
- SFMC Platform Knowledge: Leverage SFMC s studios such as Journey Builder, Automation Studio, Email Studio, and Audience Builder for campaign operations and reporting. Ability to coordinate technical resources as needed for complex requirements.
- Strategic Collaboration:
Partner with cross-functional teams, including marketing, data analytics, and creative teams, to develop integrated campaigns that align with the broader marketing strategy.
- Optimization & Best Practices: Drive optimization initiatives by implementing A/B testing, analyzing campaign performance, and recommending best practices for deliverability, engagement, and conversion.
- Compliance & Data Privacy: Ensure all campaigns adhere to relevant data privacy regulations (e.g., GDPR, CAN-SPAM) and company policies.
Who you are and what you bring
- Bachelors degree in marketing, Business, Data Analytics, or a related field.
- 5+ years of experience in marketing operations, specifically in managing campaigns on SFMC.
- Proficiency in SQL for data segmentation, reporting, and analytics.
- Strong familiarity with SFMCs studios (e.g., Journey Builder, Automation Studio, Email Studio); hands-on expertise i
📌 Marketing Operations Manager (Bengaluru)
🏢 Enphase Energy
📍 Bengaluru