16 Aug
|
Warner Bros. Discovery
|
Mumbai
16 Aug
Warner Bros. Discovery
Mumbai
Job Responsibilities:
(1) This position will support all portfolios of WBD in APAC by delivering insights gleaned from primary studies involving relevant audience segments and third-party data. Key responsibilities include: Formulating actionable recommendations based on customer data Integrating consumer perspectives into decision-making processes through market analysis and research activities. Identifying optimal methodologies and overseeing the data collection process and analytical work plan to ensure comprehensive information generation to meet business needs. Utilizing research data to proactively identify business opportunities and garnering internal support for action. Communicating analysis and recommendations through presentations and written reports.
(2) Proficiency with secondary data sources is essential, involving: Generating regular performance reports across all WBD genres of operation & employing secondary data to address business inquiries. Utilizing third-party research data to derive insights for WBD assets, monitoring competition,
and extracting actionable insights. Monitoring industry reports to track evolving media landscapes & synthesizing data from multiple sources to construct compelling cases for stakeholders. Monitor and analyze social media performance using platforms like Quid/Brandwatch, to understand audiences. Encompasses all social listening and audience intelligence, observing online content and uncovering trends and insights.
(3) Adept at primary research methodologies Conducting market and brand research for APAC markets familiar with cultural nuances. Demonstrating proficiency in qualitative and quantitative research designs, including brand tracking and conjoint studies. Developing and overseeing recent research projects from design and analysis to presenting and communicating findings, leveraging quantitative and qualitative resources effectively. Managing external agencies for research project execution.
Job Requirements:
(1) E
📌 Manager, Research (Mumbai)
🏢 Warner Bros. Discovery
📍 Mumbai