Responsibilities:
- Develop and execute digital marketing strategies aligned with business objectives and revenue targets.
- Plan and optimize paid marketing campaigns across Google, Meta, YouTube, Display, Affiliates and emerging digital platforms.
- Drive organic growth through SEO, AIO (AI Optimization) and AEO (Answer Engine Optimization) initiatives.
- Develop remarketing, audience segmentation and customer lifecycle campaigns to improve lead quality and customer lifetime value.
- Collaborate with Brand, Product and Creative teams to develop high-performing digital campaigns and marketing assets.
- Manage digital marketing budgets across multiple platforms while maximizing campaign ROI.
- Continuously optimize Cost per Lead (CPL), Cost per Hot Lead (CPHL), Cost per Order (CPO) and Return on Ad Spend (ROAS).
- Recommend budget reallocations based on campaign performance and business priorities.
- Improve marketing efficiency through automation and AI-driven optimization.





Functional Skills & Knowledge-
- Performance Marketing Strategy & Execution
- Paid Media Planning & Campaign Optimization
- Lead Generation & Funnel Management
- Conversion Rate Optimization (CRO)
- Website, Landing Page & User Experience Optimization
- Search Engine Optimization (SEO)
- AI Search Optimization (AIO & AEO)
- Hyperlocal SEO & Google Business Profile Optimization
- Marketing Analytics, Attribution & Performance Measurement
- Customer Journey Mapping & Audience Segmentation
- Marketing Automation & AI-Driven Marketing
- CRM Integration & Lead Lifecycle Management
- Digital Marketing Technologies (MarTech)
- Budget Planning, Forecasting & ROI Management
- Consumer Behaviour & Data-Driven Insights
- Experimentation, A/B Testing & Continuous Optimization

📌 Digital Marketing Executive (Gurugram)
🏢 DCM Shriram
📍 Gurugram