Job summary
Reporting directly to the Deputy Managing Director, the General Manager, Sales is responsible for leading and managing the sales function of Dextra India.
This role involves defining and executing sales strategies, identifying and securing new business opportunities, and strengthening the company’s market position. This role requires strong leadership skills to drive commercial success, enhance customer relationships, and ensure the team meets and exceeds revenue targets.
Main duties and Responsibilities
1. Sales
In collaboration with Management and Product Line Managers and Sales team, define and execute a sales strategy for each product line, establishing annual action plans to drive revenue growth across India.
Work ahead in the sales cycle, identifying stakeholders in major construction projects and securing product specifications to increase market penetration.
Conduct regular market analysis to identify trends, customer needs, competitor activities, and recent business opportunities.




Expand the current customer network and develop strategic partnerships with key clients, consultants, and contractors.
Ensure pricing strategies are competitive and aligned with market conditions.
2. Key Account Management & Customer Relations
Build and maintain effective working relationships with both existing key customers and decision-makers as well as potential clients to foster long-term business partnerships and growth.
Lead negotiations with major clients, ensuring that contracts are structured for profitability and sustainable business growth.
Organize and deliver compelling sales presentations to designers, consultants, and contractors involved in targeted projects. Gather insights into their specific needs and project requirements, propose tailored technical and commercial solutions, and strategically position Dextra’s products to secure brand specification and selection
Provide technical and commercial support to customers, ensuring the correct specification a

📌 General Manager, Sales (Mumbai)
🏢 Dextra Group
📍 Mumbai