16 Aug
|
Energy Management System - Jaaji Technologies
|
Chennai
16 Aug
Energy Management System - Jaaji Technologies
Chennai
Experience: 2–3 Years
Department: Marketing
Location: Hyderabad / Chennai / Ongole
? Job Summary
We are looking for a passionate and result-oriented qualified to handle B2B digital marketing activities. This role involves planning, executing, and optimizing digital marketing initiatives that drive lead generation, demand creation, and business growth.
? Key Responsibilities
Digital Campaign Management
Plan and manage B2B campaigns across LinkedIn, Google Ads, email marketing, and display platforms
Optimize campaigns to improve lead quality, conversion rates, and ROI
Track campaign budgets, KPIs, and performance benchmarks
Lead Generation & Demand Marketing
Drive Marketing Qualified Leads (MQLs) through targeted digital initiatives
Support Account-Based Marketing (ABM) strategies and execution
Develop and implement lead nurturing campaigns
Content Marketing
Coordinate and promote B2B content including blogs, whitepapers, case studies, webinars, solution pages, and email campaigns
Ensure consistent brand messaging across all digital channels
Sales Collaboration
Work closely with sales and pre-sales teams to align marketing activities with business goals
Support sales enablement through presentations, case studies, and customer insights
Use sales feedback to refine targeting, messaging, and campaign performance
✅ Requirements
bachelor’s degree in marketing, Business, Communications, or a related field
2–3 years of proven experience in B2B digital marketing
Hands-on experience with LinkedIn Ads and Google Ads
Experience with CRM and marketing automation tools
Strong analytical, reporting, and optimization skills
? Key Skills
B2B Digital Marketing Strategy
Campaign Management & Optimization
Lead Generation & Demand Creation
LinkedIn Ads & Google Ads
Email Marketing & Automation
Content Promotion & Brand Messaging
Marketing Analytics & Reporting
Sales & Marketing Alignment
⭐ Nice to Have
Experience in SaaS, IT Services, Manufacturing, Energy, or Ente
📌 Digital Marketing Executive (Chennai)
🏢 Energy Management System - Jaaji Technologies
📍 Chennai