About The Prospect

A fast-scaling growth marketing powerhouse operating across India’s digital-first consumer and SaaS sectors, we architect and execute high-ROI performance campaigns that drive measurable acquisition, retention, and LTV growth. Our team blends data, creativity, and automation to outpace competition—leveraging cutting-edge platforms and real-time optimization to turn spend into scalable revenue. Role & Responsibilities

Lead end-to-end performance marketing strategies across Meta, Google Ads, Programmatic, and emerging channels—scaling ROAS while maintaining CAC discipline.
Build, segment, and optimize audience targeting using 1st-party data, lookalikes, and behavioral signals to maximize conversion efficiency.
Design and automate A/B and multivariate tests across creatives, messaging, landing pages, and bid strategies to isolate winning combinations.
Own campaign P&L;: forecast budgets, allocate spend by channel, and report on KPIs including CAC, ROAS, LTV, and funnel drop-off metrics.
Integrate marketing analytics with BI tools (Looker,



Tableau, GA4) to build dashboards that drive cross-functional alignment and optimization velocity.
Partner with creative, product, and CRM teams to align messaging, conversion flows, and retargeting strategies for maximum funnel cohesion.

Skills & Qualifications

Must-Have

Meta Ads Manager
Google Ads
ROAS Optimization
GA4
Looker
UTM Tagging
CRM Integration
A/B Testing

Preferred

TikTok Ads
Programmatic DSPs (DV360, The Trade Desk)
Facebook Pixel & Conversions API

Benefits & Culture Highlights

High-impact role with direct ownership over multi-crore marketing budgets and growth KPIs.
Dynamic, data-obsessed team culture with weekly learnings, hackathons, and performance reviews.
Fast-tracked career path with exposure to global markets and product-led growth strategies.

Skills: performance marketing,digital marketing,google adsense

📌 Performance Marketing Specialist (India)
🏢 SetUp
📍 India