Scope: - To strategize, create brand endorsement & visibility in a way which supports, enables and boots
revenue and build the brand in India and globally.

PR & Marketing
 Strategically developing & delivering our 360 Marketing campaigns linking Brand, Retail & digital
marketing teams & will be responsible for conceptualizing, developing and overseeing Pan India
Marketing projects.
 Constantly “Innovating” and working on “Disruptive marketing” strategies and brand
communications
 We are a consumer led brand and your role will be to create strategies and plans against an ever-
evolving consumer landscape, putting consumer insights and data at the core of the strategic planning
work
 Developing and delivering Annual brand plans / marketing strategy (omni channel approach) with
growth strategy, distribution analysis, marketing activities and budget planning (Development of long-
term strategies as well as seasonal plans across the brand.)
 Driving the integrated marketing process, and in partnership with the brand planning team, you will be




briefing internal marketing teams with powerful strategies, success metrics and KPIs in the form of
channel briefs – PR, digital, influencer, etc.
 Work closely with PR teams to connect and engage local media, driving awareness and visibility of key
product and brand stories, along with the development of image events.
 Animating the brand with consumer activations and visibility, in line with the brand voice and strategy
at online and offline platforms.
 Measure and track performance of campaigns and the impact of these actions on the local business,
Retail KPI’s and Golden Rules.
 Lead local market research and competitor analysis efforts to help shape and informed regional
strategies
 Identify Key brand collaborations and brand Sponsorships. Built Multi channel campaigns and
implement them.
 Well versed in the changing PR / marketing landscape, as well as robust understanding of omnichannel
strategies of marketing tha

📌 Brand Marketing Manager (India)
🏢 Outhouse jewellery
📍 India