About the Role
We are looking for a powerhouse Head of Go-To-Market (GTM) / Growth to own the entire
commercial launch and expansion strategy for our product. This isn't a traditional, siloed
marketing or sales role—this is a unified, high-impact position designed for a strategic leader
who views marketing, launch mechanics, demand generation, and sales enablement as a
single, continuous motion.
As a product goes live, you will literally be the person who takes the product to market. If you
possess a rare blend of sharp marketing instincts and a commercial sales mindset, this role is
built for you.

Key Responsibilities
Your mission is simple yet challenging: bridge the gap between product readiness and market
dominance.
 The Launch Mastermind: Own the end-to-end launch strategy for our product. You will
define the positioning, messaging, and rollout phases to ensure maximum impact on day
one.
 Unified GTM Execution: Treat marketing, demand gen, and sales enablement not as
separate departments, but as a single, cohesive engine.
 Demand Generation: Design, execute,



and scale data-driven inbound and outbound
campaigns that build a robust, high-converting pipeline.
 Sales Enablement: Arm the sales team with the exact tools, collateral, competitive
intelligence, and playbook they need to close deals faster.
 Cross-Functional Leadership: Work hand-in-hand with Product, Engineering, and
Executive leadership to align market feedback with product roadmaps.

What We Are Looking For
 The Sales & Marketing Contour: You don't just sit in a marketing silo or a sales bullpen.
You deeply understand the psychology of the buyer (Marketing) and the mechanics of
closing a deal (Sales).
 Launch Experience: You have a proven track record of successfully launching new
products or entering recent markets from scratch, preferably in a fast-paced environment.
 Data-Driven Builder: You are comfortable working with analytics, attribution models, and
CRM data to optimize the funnel contin

📌 Head of Go-To-Market (Noida)
🏢 One97 Communications
📍 Noida