Job Summary
To lead LCM marketing. To execute & optimise digital platform campaigns.
This role supports lifecycle marketing activities across the Singapore, Canada,
and UK markets, with ownership of channels such as Email, Push Notifications,
In-App Messaging, SMS, and WhatsApp.

Key Responsibilities

* End-to-end execution of Lifecycle Marketing (LCM) campaigns.
* Email marketing operations and campaign management.
* Support migration and platform transition activities through November 2026.
* Execution and optimization of Push Notifications, In-App Messaging, SMS, and
WhatsApp campaigns.
* Audience segmentation, targeting, and campaign analysis.
* Support growth and experimentation initiatives across HSI and Wave4 markets.




* Coordinate with cross-functional teams to ensure timely campaign delivery and
reporting.

Skills & Attributes for success

* Hands-on experience in CRM/Lifecycle Marketing.
* Strong understanding of email marketing platforms and campaign execution.
* Familiarity with customer engagement channels such as Push, In-App, SMS, and
WhatsApp.
* Data-driven mindset with robust execution capabilities.
* Ability to independently manage day-to-day campaign operations.

Preferred Education & Experience

Any MBA graduate.
3-4 years in marketing

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