CAREER CATEGORY

Marketing

JOB DESCRIPTION

ABOUT AMGEN

Amgen harnesses the best of biology and technology to fight the world’s toughest
diseases, and make people’s lives easier, fuller and longer. We discover,
develop, manufacture and deliver creative medicines to help millions of
patients. Amgen helped establish the biotechnology industry more than 40 years
ago and remains on the cutting-edge of innovation, using technology and human
genetic data to push beyond what’s known today.

ABOUT THE ROLE

Role Description:

The role is responsible for supporting the design, build, execution, and
optimization of marketing campaigns that drive personalized customer engagement
across email, SMS, and digital advertising channels. This role will support the
use of Salesforce Marketing Cloud (SFMC) and Salesforce CDP (Data Cloud) to
build data-driven audience segments, develop multichannel journeys, and activate
campaigns aligned to business strategies.

The ideal candidate will have foundational experience with marketing automation
platforms,



a basic understanding of data segmentation and activation, and
exposure to campaign orchestration across multiple channels. Success in this
role requires collaboration with cross-functional teams including marketing
strategy, data teams, and creative services to support campaign execution and
delivery.

Roles & Responsibilities:

* Support the build and execution of marketing campaigns in Salesforce
Marketing Cloud, including Journey Builder, Automation Studio, Email Studio,
Mobile Studio, Advertising Studio, and Cloud Pages
* Support audience segmentation and activation using Salesforce CDP (Data
Cloud) to enable personalized, data-driven campaigns
* Collaborate with cross-functional teams including marketing, data, creative,
and sales to align on campaign requirements and execution details
* Assist in developing personalized and dynamic content using AMPscript and
SFMC capabilities
* Assist in configuring journey orchestration, incl

📌 Associate, Content (Hyderabad)
🏢 AMGEN
📍 Hyderabad