Role Overview
The General Manager – CEPAA is a strategic leadership role responsible for driving the organization's efforts in communication, education, public awareness, and advocacy. This position requires a dynamic media and communications qualified who can develop and execute innovative strategies to amplify CanKids’ mission, raise awareness about pediatric cancer, engage diverse stakeholders, and advocate for systemic change. The General Manager will lead a multidisciplinary team to align messaging, build partnerships, and ensure impactful outreach through campaigns, content, and education. initiatives.
Key Responsibilities
1. Strategic Planning and Leadership
Design and implement a holistic communication, patient education, and advocacy strategy aligned with CanKids’ mission and vision.
Lead initiatives to increase public awareness about pediatric cancer, care, and survivorship while influencing policy and systemic change.
Develop clear, impactful messaging tailored to diverse audiences, including families, healthcare professionals, policymakers, donors, and volunteers.




Collaborate with cross-functional teams, including fundraising, operations, and program heads, to ensure consistent and aligned messaging.
2. Public Awareness and Advocacy
Lead high-impact awareness campaigns, events, and initiatives that educate the public and stakeholders about pediatric cancer.
Advocate for healthcare equity by creating compelling advocacy materials, including policy briefs, white papers, and position statements.
Build partnerships with government agencies, healthcare organizations, and nonprofits to further advocacy goals.
Represent CanKids in external forums, panels, and events to enhance its advocacy presence.
3. Content Development and Educational Outreach
Oversee the creation of educational materials and resources for caregivers, schools, healthcare providers, and other stakeholders.
Drive storytelling initiatives to amplify patient and caregiver experiences, creatin

📌 Head CEPAA (Delhi)
🏢 Cankids...Kidscan
📍 Delhi