16 Aug
|
JioStar
|
Mumbai
Job Summary
JioStar is building one of India's most ambitious consumer growth engines at the
intersection of media, entertainment, sports, digital platforms, commerce, data
and consumer engagement. This person will help define the metrics, cohorts,
dashboards, experiments, and business insights that will eventually shape the
consumer growth construct for JioStar.
The role will coordinate with the central analytics teams (digital & linear) to
understand the JioStar consumer, churn out insights, and design platform
experiments. This is not just a metrics reporting role; it is an early
business-building role.
Key Responsibilities
* Oversee the Analytics function for the consumer growth business pod and
coordinate with the central analytics team and linear TV team for data and
insights generation.
* Ensure solid alignment with Central Analytics on data definitions,
dashboards, tracking and governance.
* Build the core measurement framework: frequency, retention, engagement,
churn, resurrection, tier progression, rewards, and user value.
* Analyze user behavior across cohorts,
content genres, sports, entertainment,
devices, regions and frequency bands.
* Identify patterns in audience behavior, content performance, and market
trends to power construct decisions.
* Partner with Product, Growth, Data Science, and Business teams to design
experiments and measure impact.
* Develop business intuition, formulate hypotheses, conduct A/B testing, and
leverage data to scale product and business initiatives.
* Build reports and dashboards for business reviews that help leadership track
what is working and where intervention is needed.
* Build and maintain structured data warehouses and dashboards across tools
such as Databricks and Mixpanel.
Skills & Attributes for Success
* ~4-5 years of experience in data analytics, business analytics, or
growth/strategy roles.
* Strong academic background; IIT / top engineering institutes preferred, but
not mandatory.
* Experience in cons
📌 Manager - Business Analytics, Consumer Growth (Mumbai)
🏢 JioStar
📍 Mumbai