Key Responsibilities

Develop and execute SEO strategies to improve organic visibility, traffic, and conversions across search engines and AI-driven discovery platforms.
Conduct keyword, topic, and intent-based research to identify content opportunities, search trends, and audience needs.
Optimize website content for traditional search engines as well as Answer Engines (AEO) and Generative Search experiences (GEO), including AI Overviews, ChatGPT, Gemini, and Perplexity.
Collaborate with content, design, development, and marketing teams to create high-quality, search-friendly, and AI-citable content.
Perform technical SEO audits, identify site health issues, and drive implementation of recommendations.
Improve website crawlability, indexability, site architecture, Core Web Vitals, and overall user experience.
Create and optimize structured data (Schema Markup) to enhance search visibility and increase eligibility for rich results and AI-generated answers.
Monitor brand visibility across search engines, AI search platforms, and conversational interfaces.




Analyze competitor strategies, SERP features, AI-generated responses, and emerging search trends to identify growth opportunities.
Track, measure, and report on SEO, AEO, and GEO performance metrics, including rankings, organic traffic, engagement, conversions, and AI search visibility.
Stay up to date with Google algorithm updates, AI search developments, and evolving industry best practices.
Drive continuous optimization initiatives aligned with business growth and revenue objectives.

Ideal Candidate Profile

Robust understanding of Technical SEO, On-Page SEO, Off-Page SEO, Content SEO, and Search Intent Optimization.
Working knowledge of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) principles.
Hands-on experience with tools such as Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Moz, GTmetrix, Hotjar, Microsoft Clarity, Looker Studio, and Google Tag Manager

📌 Senior SEO Analyst (Bengaluru)
🏢 ODigMa
📍 Bengaluru