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Business Descriptor
The Global Marketing function is focused on supporting the strategic and revenue growth priorities of the Bank. The function focuses on understanding customers and the identification, development and execution of Marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a global and market level.
This role will be part of Digital Marketing function and will be responsible to develop and execute customer focused Digital sales and marketing strategies for INM RBWM. Primarily responsible to drive user acquisition, engagement and retention on their Mobile app




Principal Responsibilities
Acquisition: Lead the planning and execution of the Mobile digital strategy that includes development of end-to-end processes for user acquisition. Planning, launching and managing paid campaigns across various platforms like search, social, ASO, and other mobile networks to acquire users
Portfolio: Drive sales target through sales funnel analysis, proposition, messaging and acquisition and accountable for digital sales and revenue targets for the accounts sourced digitally
Optimize journey funnel through experiments and ensure to deliver against user acquisition and CPA targets
Operations: Day to day operation management and growth of mobile campaigns by working closely with internal stakeholders across operations, call center and VCIP teams
Data Analysis: Manage and monitor digital KPI and MIS and collaborate with local business stakeholders to track key metrics like app install

📌 Vice President Digital Acquisition and performance marketing (Mumbai)
🏢 HSBC
📍 Mumbai