About the Role We are looking for an Associate Director – Content Strategy to
drive content decisions through audience insights, performance analytics and
consumer behavior. This role will be responsible for shaping the content slate,
optimizing content programming and maximizing user engagement on the platform.
Working at the intersection of Content, Product and Analytics, the role will
translate data into actionable recommendations that influence content
development, programming and user experience. The ideal candidate combines
robust analytical skills with a deep understanding of storytelling, audience
preferences and digital content consumption. Key Responsibilities Content
Strategy & Development Drive data-informed decisions across content development
and commissioning. Identify themes, genres, formats and storytelling patterns
that resonate with audiences. Build frameworks to evaluate content concepts and
predict performance. Recommend content opportunities based on audience demand,
platform objectives and consumption trends. Translate consumer insights into




actionable inputs for content creators and production teams. Content Programming
& User Engagement Own content programming strategy with the objective of
maximizing engagement, watch time and retention. Determine the optimal content
mix, release cadence and programming priorities for different audience cohorts.
Partner with Product teams to improve content discovery and consumption
experiences across the platform. Make strategic decisions on content placement
and prioritization to ensure users consistently discover relevant content. Drive
experimentation around packaging, metadata and user journeys to improve content
consumption. Continuously evaluate content performance and recommend
interventions to improve platform engagement. Performance Analytics & Insights
Monitor and analyze content performance across acquisition, engagement,
retention and monetization metrics. Conduct deep dives to understand drive

📌 Associate Director – Content Strategy (Mumbai)
🏢 JioStar
📍 Mumbai