About the Role

We are seeking a highly creative, trend-savvy, and results-driven Brand Manager to lead our brand-building initiatives across digital platforms. This role is ideal for someone who understands modern consumer behavior, has a robust pulse on social media trends, and can create impactful brand narratives that drive engagement, awareness, and business growth.

As a Brand Manager, you will be responsible for developing and executing content strategies, managing influencer partnerships, creating high-performing marketing campaigns, and ensuring a consistent and compelling brand presence across all consumer touchpoints. You will work closely with Growth, Product, Performance Marketing, and NPD (New Product Development) teams to strengthen brand equity and accelerate customer acquisition.

Key ResponsibilitiesBrand Strategy & Storytelling

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Develop and execute comprehensive brand-building strategies aligned with business objectives.

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Create and maintain a consistent brand voice, messaging, and visual identity across all channels.

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Build compelling brand narratives that resonate with Gen Z and Millennial audiences.

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Ensure consistency in communication across social media, website, campaigns, influencer content, and customer touchpoints.

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Monitor market trends, consumer behavior, and competitor activities to identify opportunities for brand growth.

Social Media & Content Marketing

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Own and drive Instagram and YouTube Shorts strategy, including content planning, execution, and performance optimization.

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Develop monthly and quarterly content calendars aligned with marketing objectives and product launches.

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Conceptualize engaging Reels, Shorts, UGC campaigns, and trend-driven content that improves reach, engagement, and follower growth.

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Work closely with content creators, designers, and video editors to deliver high-quality content.

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Analyze content performance metrics and continuously optimize strategies for better results.

Influencer Mark

📌 Brand manager (Delhi)
🏢 Headsup Corporation
📍 Delhi