Job Title

Senior Data Scientist, 1

Job Description

The Senior Marketing Data Scientist will develop and deploy marketing-focused
analytical and machine learning solutions across People Inc. entertainment
brands. This role sits at the intersection of customer analytics,
experimentation, and growth strategy, partnering closely with Marketing,
Product, and Editorial teams.

The ideal candidate has deep experience applying statistical modeling and
machine learning to marketing problems, including customer segmentation,
acquisition, engagement, retention, and customer LifeTime Value. You will own
models and analyses that inform personalization, automated marketing,
attribution, experimentation, and lifecycle optimization, translating complex
customer behavior into actionable insights that drive measurable business
outcomes.

Unlike traditional data science roles focused purely on modeling, this position
requires a solid ability to:

* Support translating product questions into data-driven insights

* Help define and track user engagement, retention, and churn metrics





* Collaborate with product, engineering, and marketing stakeholders

Key Responsibilities

Product Analytics, Experimentation & Insights

* Analyze user behavior to identify engagement patterns, retention trends, and
churn signals

* Support the design and evaluation of A/B tests to measure product and
campaign impact

* Assist in translating product questions into structured analyses and
actionable insights

Data Modeling, Segmentation & Personalization

* Build and maintain user-level datasets (engagement, activity, segmentation
features)

* Support development of user segmentation frameworks (e.g., cohorts,
archetypes)

* Build and maintain LTV, churn, and propensity models to support acquisition,
retention, and re-engagement strategies

* Contribute to analytical approaches such as survival modeling, and
forecasting

Cross-Functional Collaboration & Communication

* Work closely with data science an

📌 Senior Data Scientist, 1 (Bengaluru)
🏢 Meredith
📍 Bengaluru